Why Your Brand Needs to Create an Online Course Today
People live hectic lives today. Although annual work hours have been trending downwards, most of the world's population still work anywhere from 29 to 48 hours per week on average. On top of this, people have other commitments, like running a household or pursuing passion projects. Though these things might require them to make buying decisions, they have less time to study the different options available.
One workaround would be providing customers with an online course that they can access on-demand. Using eLearning, you can reach tech-savvy customers and help them maximize their purchase or choose the best product for themselves. Here are things to remember if you want to create an online course for your customers.
eLearning Courses Should Have Data-Driven, Measurable Goals
From the beginning, you should have clear goals for your course; you have to know your business and customer objectives. Conducting surveys and focus groups can help you research what people want out of your product or service. Brand loyalty follows when people see you as a reliable source of information, and launching a product knowledge course is a way of asserting that.
If you know what people expect and do not expect from your business, you can set better targets and goals that will surely satisfy customers and bring repeat business. These outcomes can serve as the basis for your course development and the tutorials you create.
eLearning Courses Should Live In An Enterprise LMS
An extended enterprise LMS will help you make the most of your online training launch. Aside from being a place where you can create and deploy a digital training course, an online class platform helps you track learner engagement. Furthermore, an LMS lets you develop courses people can access from any device. It helps you assign tutorials or specific resources to customer groups based on their needs or buying habits.
eLearning Courses Should Incorporate Microlearning Resources
There are several ways to deliver training courses on products. You can create a one-off program that gives people everything they need to know at once. Conversely, you can create microlearning experiences, focusing on bite-sized activities that people can view as needed. With microlearning, you can tie-in products and add-ons that address specific needs. Smaller lessons also mean people can review as necessary.
eLearning Courses Should Incorporate Gamification
Game-based mechanics and rewards are an added incentive to people taking your course. Loyalty programs, which are a mainstay in marketing, are a great example of gamification. You can integrate this in your courses; give learners rewards when they meet or exceed objectives.
For example, a customer can earn points when he completes an online training module or gets a special reward if he gets another person to enroll in your course. Choosing the right rewards for your customers is critical; they have to be attractive enough and involve your goals for launching an eLearning course.
Online customer education courses improve your engagement, empowers customers, and builds brand loyalty. When you launch an eLearning course, though, you have to be clear about why you're doing so. Use insights from customer surveys and focus groups when creating modules; that way, you're responding to what people want to know and are helping to make a better onboarding or user experience for new customers.