Home » 3 Tips for Building an Effective Online Course – Our Guide

3 Tips for Building an Effective Online Course – Our Guide

Creating an online course is one thing, but making it ready for the public and officially launching it is another. It’s always a good idea to design materials that other people can benefit from, but you’ll have to carefully consider the learning plan and content. While it’s easy to write down all the practical information your audience will find useful, it is much more challenging to put it in an appealing and easily digestible way.

Fortunately, with a little research and practice, you can create a seamless online course that your target audience will love. Here are three tips to keep in mind before launching your online course builder and designing a curriculum:

Find the Right Topic

The first thing you’ll need to do is narrow your topic selection down to the most relevant and useful one. Although some people advise you to choose a topic you are well-versed in and passionate about, opt for something that you would love to learn more about if you were a student.

Using this approach helps you gauge exciting topics that will more likely receive more sign-ups and resonate with your business’ target audience. You’ll also be more invested in the online course since you’ll be learning more about the topic along the way, allowing you to assess the topic’s value and determine its suitability for your learners. You’ll also get more insight into how others like to learn, as you’ll be recreating the process as you create the online course.

Understand the Demand

Now that you have a topic on hand, you’ll need to identify your target audience to ensure that someone benefits from your online course. To do this, you’ll need to understand the demand; you can do this by checking out the best-selling books on Amazon, Barnes & Noble, or books that are dominating online spaces. You can also analyze the most popular podcasts on Spotify, Apple Podcasts, and Stitcher.

To make sure you’re offering something unique, you’ll want to check out trendy online lectures in places like Udemy and ensure your course is different enough to stand out. You can also post polls on your social media to find out what your followers want to learn more about, allowing you to customize your content accordingly.

By scoping out the competition, you can determine if you have plenty of competitors or few to none. Having many competitors means that the topic is fairly saturated with content while having few competitors implies a gap in the market that you can fill. Conducting a thorough analysis of the demand will help you create an online course that’s distinct, useful, and effective, which will help you achieve your goals.

Choose a Medium

The way you present your lesson plan to your audience is crucial in their engagement. Most people expect exciting and engaging content online, so you’ll have to strike a balance between long text, pictures, and even videos. Before launching your online course, it’s best to consider the format you think fits your topic and audience best.

For example, you can opt to publish a series of posts to make your content more digestible and shareable. That way, your students can scan through your posts when they’re in a rush. It is also easier to draft and format, allowing you to save more time and resources to promote your online course.

You can also opt for video lessons, which are the most popular format for online learning. An excellent way to demonstrate step-by-step actions and processes while capturing the full attention of your learners. The most effective option is to combine text with videos, providing your learners with the entire experience.


Creating an online course is an exciting way to reach your audience and demonstrate your passion and expertise in a topic. It also helps you establish yourself as a thought leader in your industry, further boosting your credibility. By keeping these three tips in mind, you’ll build a useful online course that will improve your brand value and help your business reputation skyrocket.

Miestro is a course creator for businesses and individuals who want to run their online education business seamlessly. With our online class platform, you can set up a robust membership, online training portal, and coaching program within minutes. We believe in making it simple to run your online business, so use our tools to launch your digital programs for free today!